DNA is very proud to have partnered with JONES NEW YORK to host a fabulous and fun evening of Fashion and Personal Branding in the Digital Age.

We’d like to extend a sincere thank you to the talented team at JONES NEW YORK, #JonesNewYork, for putting on a great party! With nearly 50 of the GTA’s finest professional women in attendance, the evening was a great success. After all, what better way is there to shop divine designs than with a glass of Gewürzt in one hand, delectable appetizers in the other, and your own personal stylist in tow?
Metallics are all the rage this season and the team from Estée Lauder, #EsteeLauder, was on hand to highlight make-up trends and new fragrances for fall. Many thanks to the team at Estée Lauder.



Of course the evening wasn’t all about food, clothes and make-up. In the spirit of Social Media week, #SMWTO, our guests also enjoyed an informative presentation on maintaining one’s personal brand in a digital ecosystem, courtesy of DNA’s Digital Strategist, Stephanie Fry.

Another highlight for our guests appeared to be the wine! Since so many asked, our featured wine was Sibling Rivalry White – a blend from the Speck Brothers, of Henry of Pelham Estate Vineyards in Niagara.
Most importantly we’d like to thank all of the ladies who attended and helped make the evening a great success. Congratulations go out to Amanda for snagging the raffle prize – a $250 session with stylists from JONES NEW YORK, Anne Klein, or R by Rachel Roy.


If you are interested in exploring what the Spring collection has to offer (when it comes), contact Maria at [email protected].
Below are some of the kind words our guests have shared about the event.
“Just wanted to thank you for a wonderful evening. It was a great opportunity to mingle with a group of outstanding women, learn something about branding myself and best of all, left with some great purchases.”

“Just wanted to tell you how much I enjoyed the evening. Loved the wine, the nibblies, the talks, the fashion and, most of all, the company.”
Posted by: Maria