DNA Blog

It’s easy to get lost in the hustle and bustle of gaining new business, working on big projects, and putting out fires. Keeping business connections alive might seem like something that happens naturally, but without purposeful touchpoints and efforts it simply doesn’t. We all know it costs less to keep a customer than to find [...]

It’s that time of the year when the leaves are turning (and falling!), the temperature is dropping and the nights are getting longer. At the end of the month, spooky season will officially be upon us which means front lawns turned into graveyards, spider webs a-plenty and little goblins roaming the streets in search of sweet delights. Halloween is typically a time for children but there’s no reason why we can’t join in the fun, grown-up style, with a fabulous, seasonal dinner party for friends and family. Here is some inspiration to get you started!

You’re familiar with the phrase, “The cobbler’s children have no shoes.” Well, we can relate. As a multi-faceted agency specializing in strategy, creative and PR, you would think we’d be all over our own website refresh. Except that, just like many of our clients, work kept getting in the way! We persevered however, and were [...]

This is number five in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you! Share your favourite things here in the comments section or on social media! At DNA, Brian Britt helps great ideas and [...]

The lazy days of summer are here, and not a moment too soon.  After a busy year, summer is a true gift when for a few weeks, we can turn off from the rest of the world to relax and recharge. Beautiful weather beckons with promises of family barbeques, neighbourhood soccer games and vacation planning. [...]

OVERVIEW Every year, millions of Canadians donate to charitable organizations, DNA included! Most people who know DNA know how much we support our local communities and the work of so many of our clients. In 2017, we helped with the design, development, and launch plan for the new OMERS Foundation. OMERS is the pension plan [...]

Happy Spring! This month we have something very serious that we want to discuss with you. It’s something that affects women in North America, and also around the world. We’re talking, of course, about footwear! This is not just a frivolous and girly concern. Did you know that in 2012, researchers from the University of [...]

OVERVIEW DNA was asked by the CBC Pension Plan – one of Canada’s top public sector defined benefit pension plans – to assess members’ knowledge and confidence in the plan and to create a communications program that would clarify the plan’s brand, bridge gaps in member comprehension, and provide reassurance about their long-term security. Plan [...]

Ah March Break! That lovely sliver of time when we’re past the heart of winter, and the promise of spring waits quietly, happily a short way down the road. Yes, we’re fortunate to get a week in March to kick the slush to the curb and have some fun. Wondering what to do? Here are [...]

I have somehow become the ‘go-to gal’ of my friends for either restaurant recommendations, unique gift ideas, solutions for everyday challenges, or, more often, how I manage to stay generally positive. Today I thought I’d share with you the top 5 things I can’t live without! A GREAT MORNING ROUTINE I used to get up [...]