DNA Blog

You’re familiar with the phrase, “The cobbler’s children have no shoes.” Well, we can relate. As a multi-faceted agency specializing in strategy, creative and PR, you would think we’d be all over our own website refresh. Except that, just like many of our clients, work kept getting in the way! We persevered however, and were [...]

This is number five in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you! Share your favourite things here in the comments section or on social media! At DNA, Brian Britt helps great ideas and [...]

The lazy days of summer are here, and not a moment too soon.  After a busy year, summer is a true gift when for a few weeks, we can turn off from the rest of the world to relax and recharge. Beautiful weather beckons with promises of family barbeques, neighbourhood soccer games and vacation planning. [...]

OVERVIEW Every year, millions of Canadians donate to charitable organizations, DNA included! Most people who know DNA know how much we support our local communities and the work of so many of our clients. In 2017, we helped with the design, development, and launch plan for the new OMERS Foundation. OMERS is the pension plan [...]

Happy Spring! This month we have something very serious that we want to discuss with you. It’s something that affects women in North America, and also around the world. We’re talking, of course, about footwear! This is not just a frivolous and girly concern. Did you know that in 2012, researchers from the University of [...]

OVERVIEW DNA was asked by the CBC Pension Plan – one of Canada’s top public sector defined benefit pension plans – to assess members’ knowledge and confidence in the plan and to create a communications program that would clarify the plan’s brand, bridge gaps in member comprehension, and provide reassurance about their long-term security. Plan [...]

Ah March Break! That lovely sliver of time when we’re past the heart of winter, and the promise of spring waits quietly, happily a short way down the road. Yes, we’re fortunate to get a week in March to kick the slush to the curb and have some fun. Wondering what to do? Here are [...]

I have somehow become the ‘go-to gal’ of my friends for either restaurant recommendations, unique gift ideas, solutions for everyday challenges, or, more often, how I manage to stay generally positive. Today I thought I’d share with you the top 5 things I can’t live without! A GREAT MORNING ROUTINE I used to get up [...]

We couldn’t be more proud of our most melodic client – composer Deane Nesbitt Jr. (www.nesbittmusic.com) – and of DNA’s own Michele Fisher who was Creative Producer on Deane’s recent film, Change for Chimps. DNA was honoured to design the title and credits for the film, along with two of Deane’s album covers. This may [...]

Sunday is Father’s Day, so it’s time to spoil Dad! That doesn’t mean running out and buying the latest tech gadget. The best gift you can give is the gift of your time (remember Cat’s In the Cradle?) so why not think of ways you can share the day with him instead? We’ve got four [...]