We’re fortunate here at DNA to do what we love but when we win an award for doing something for a client as amazing as Delisle Youth Services (DYS)… well, that’s just the cherry on the sundae!


Winner of the APEX 2016 Award for Publication Excellence!
We’ve been fortunate to work with DYS for many years now and we know how committed they are to providing much-needed services to youth from across the city. Because of that relationship, it wasn’t hard for us to find a way to bring their commitment to these kids to life in their 2014-2015 Annual Report.
We wanted to get people’s attention right off the top, so we designed a folded cover featuring the letters “UN” and the words “happy,” “stable,” “healthy,” “motivated,” “safe.” But when the folder is opened, it reveals the word “UNIQUE” in oversized font, because Delisle works hard year after year to help kids develop their unique talents and abilities. It’s at the core of what they do.


We kept the format light and playful and used bright colours that picked up on the graffiti wall that we photographed for the cover. We also used easy-to-read infographic-style “factoids” to break away from typical corporate-style annual reports and used lots of photos of the staff with the kids.
We’re proud of our work, but it’s always nice to get a professional pat on the back! Big shout out to the DYS AR team – Michele, Emmanuel, Jason, Brian, and May. Great work, team!