Blog

There are all kinds of ways that other businesses can hurt your brand – knowingly or not – from “borrowing” its distinctive elements, to unwelcome parodying to blatantly infringing your trade-mark. All of these things can do harm to your brand and to your business. And they can do so in different ways, some more […]

At DNA, Digital Strategy encompasses both customer facing and internal employee communication. Examining the principles of social in the public domain enables the application of social inside the organization. The patterns of interaction are evolving at a rapid pace with the proliferation of social applications and platforms. People are choosing to dialogue through communities or […]

It’s that time of year again – when we share tidings of peace and goodwill, and wish clients, friends and family the very best for a Happy Holiday, and a wonderful New Year. DNA is here to help you mark the holidays in a uniquely creative and memorable way with our line of original holiday […]

November 11, 2013 will mark the 92nd year that Canadians wear poppies in remembrance of those we’ve lost in battle since WWI. Of course Canadians were killed on battle fields before then, and we should honour them as well when we pause for a moment on the eleventh hour, of the eleventh day, of the […]

If you live in the GTA, Halloween may be the last thing on your mind with all the wind and rain we’re getting. That’s why we thought we’d share some fearful facts about the spookiest night of the year to help get you into the spirit of things! To kick things off, here’s a quick […]

Start a new tradition this holiday season by treating the family to a festive celebration of Viennese song and dance! Salute to Vienna, an Attila Glatz Concert Production, is a timeless tradition that includes world class orchestral and operatic music presented along side internationally acclaimed ballet, and ballroom dance. Modelled after Vienna’s original Neujahrskonzert and […]

For those who may not be familiar, Diwali is a Hindu festival celebrated in many corners of the world, including here in the GTA. This year the five day ‘Festival of Lights’ officially starts on November 3, and for the second consecutive year DNA is proud to have been a part of the Trillium Health Partners […]

Well it’s hard to believe, but it’s been six months since we launched the new DNA website. We’d like to thank everyone who signed up to our Noteworthy Blog and helped make the launch a resounding success. All of you were automatically entered for a chance to win an iPad Mini, and we’re thrilled to […]

DNA is very proud to have partnered with JONES NEW YORK to host a fabulous and fun evening of Fashion and Personal Branding in the Digital Age. We’d like to extend a sincere thank you to the talented team at JONES NEW YORK, #JonesNewYork, for putting on a great party! With nearly 50 of the […]

We all know that first Impressions count. You only have seconds to make that first impression, which is true both in-person and online. So in this day of 24/7 access and over-sharing, how do you show up in person and online? In the spirit of Women and Social Media Week, DNA is proud to partner […]