noteworthy

This is the third in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you! Share your favourite things here in the comments section or on social media! The Managing Partner at DNA, Maria possesses an […]

Feedback is an important part of any creative relationship, especially during the review and revision process of a design campaign. Once the DNA team completes the initial design of your project, you’ll be provided with mockups, or concepts, to review with your team. The review and revision process allows clients the opportunity to carefully review […]

During the holidays, it’s easy to get overwhelmed by stress. There is so much to do and so little time—and we’re supposed to have fun while doing it! The team at DNA is all about having fun so we wanted to share our tips to keep the holidays jolly! Maria: “I’ll be clearing my basement […]

This is the second in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you! Share your favourite things here in the comments section or on social media! 1. Favourite thing to do on a weekend: […]

It’s perhaps a creative professional’s most dreaded client phone call: making revisions over the phone. I know it’s a higher level of customer service, and there are certainly times when phone revisions are appropriate, but making revisions to a multi-page project over the phone is asking for trouble. Mainly because it’s virtually impossible for the […]

Earlier this year, DNA was thrilled to bring a new client into the family and, while this is always a reason to celebrate, it was true this time more than ever. When we started working on a new brand identity system for CoreChair, we also learned all about the dangers of sitting disease. Yes, you […]

Game night, Air Canada Centre. Attracting the attention of the corporate C-suite is no small accomplishment. The crowds, the hawkers, the endless advertising all compete, but in the end, the focus is on the game. That was the insight that inspired the digital and print campaign for Grant Thornton last fall. The leading accounting, tax […]

This is the first in our new regular blog series, Our Top 10 Favourite Things. Just a little window to help you get to know us better! Remember, we love to hear from you! Share your favourite things here in the comments section or on social media! If you haven’t had the chance to work […]

Rare is the person who associates funeral home advertising with a certain joie de vivre, but a series of digital television ads by Cardinal Funeral Homes would prove them right. To mark the 90th anniversary of serving the community through its west-end locations, Cardinal launched “Celebrating Life Since 1925,” a DNA-created campaign that included three […]

Across Canada, kids head back to school today, something many of us probably take for granted. To put it in perspective, today is also International Literacy Day. According to UNESCO, 757 million adults and 115 million youths around the world lack basic reading and writing skills. Women account for two-thirds of all illiterate adults (63%) […]