Celebrate Earth Day with 1 Billion Other Earthlings This Year!
It might surprise you that for some people, April is more associated with the environment than taxes. April 22 is Earth Day (and the entire month is Earth Month) and this year 1 billion people in 190 countries will come together to push for action on climate change and support the 2014 theme, Greener Cities. […]
Make complex information easy to digest by using infographics
An infographic is a visual representation of complicated concepts. Key facts and data are analyzed, sorted, arranged and illustrated in a format that‘s easy to follow and comprehend. Visualization creates engagement and supports understanding. Done well, infographics communicate ideas better and faster than the written word because we are visually wired. Compelling graphics will quickly […]
DNA’s Top 10 Tips for Annual Reports
DNA’s Top 10 Tips for Annual Reports that distinguish your brand, tell your story and, frequently, win awards. To some, annual reports are just an expensive obligation. We disagree. In fact, for an average investor, the annual report is the only financial document they get from the company. It is also one of the key sources of information people […]
Cast your Vote, and Catch the Spirit of Dusk Dances
We’re thrilled to announce that long time DNA friend and client, Dusk Dances, is celebrating an important milestone in 2014 with its 20th anniversary. To show appreciation to the cast of people that made this possible, Dusk Dances is inviting all of its loyal fans and supporters to help choreograph the 2014 season program by […]
New Year’s Resolutions: Six simple steps to boost your resolve in 2014
1) Short is Sweet Set a short list of attainable goals – long lists are easier to abandon. 2) Measure for Success Goals should be bound by realistic, achievable metrics. A resolution to go the gym is not specific enough. A clear goal to go to a yoga class twice a week becomes measurable. 3) Be in […]
From all the busy beavers at DNA…
Have a dam good holiday!! See you in 2014. Posted by: the team at DNA
Hanukkah – The Festival of Lights
For eight crazy nights each winter, my family and I celebrate Hanukkah with great food, lots of fun, gifts and of course, the lighting of the menorah – perhaps the most recognizable symbol of Hanukkah – but definitely not the only one. For the uninitiated, Hannukkah commemorates an ancient battle victory, and the lighting of […]
Protecting Your Brand By Policing Your Trade-Mark Rights
There are all kinds of ways that other businesses can hurt your brand – knowingly or not – from “borrowing” its distinctive elements, to unwelcome parodying to blatantly infringing your trade-mark. All of these things can do harm to your brand and to your business. And they can do so in different ways, some more […]
The Social Enterprise: Collaboration & Communication
At DNA, Digital Strategy encompasses both customer facing and internal employee communication. Examining the principles of social in the public domain enables the application of social inside the organization. The patterns of interaction are evolving at a rapid pace with the proliferation of social applications and platforms. People are choosing to dialogue through communities or […]
Make the Holidays Happy… and Memorable!
It’s that time of year again – when we share tidings of peace and goodwill, and wish clients, friends and family the very best for a Happy Holiday, and a wonderful New Year. DNA is here to help you mark the holidays in a uniquely creative and memorable way with our line of original holiday […]
