For the second year in a row, DNA has been awarded a prestigious Gold Quill Award for excellence in business communication, presented by the IABC for creating a new brand platform and promotional campaign for Dusk Dances, a non-profit arts organization that brings dance to the people by performing in public parks.
To win a Gold Quill, an agency must demonstrate not only excellence and innovation, but that the creative was effective in meeting business goals. The new brand and promotional materials that DNA produced for Dusk Dances resulted in unprecedented media coverage, record audience turn-out, increased event revenues and the successful launch of two new licensed festivals outside their traditional Toronto market.
We feel like we won two prizes. First, the opportunity to work with Dusk Dances, an organization with incredible artistic integrity. And now, receiving the IABC’s highest honour. This was truly a labour of love.
The campaign’s success was also featured in CW magazine, IABC’s award-winning member magazine. Click here to read the article.