Are you ready to podcast?
If you’re looking for a way to ramp up your digital marketing efforts, it might be time to think about creating your own podcast.
Why now? According to numbers released in the Edison Research Study on the Podcast Consumer (www.edisonresearch.com), the percentage of American consumers who say they’ve listened to an audio podcast has increased 163% from 11% in 2006 to 29% in 2012.
Also:
• Podcast consumers are young: Half are aged 12-34
• Podcast consumers are high-earners: Four in 10 have a household income of at least $75k
• Podcast consumers use mobile technologies: Roughly 1 in 5 smartphone owners use podcasts
Lights, iPhone, ACTION!
Technically speaking, it’s relatively easy to create your own podcast. Have an iPhone? You can create your own podcast in a matter of minutes. (Of course, you also need a great topic, content strategy, and marketing plan, but first things first!) Consider what you have to offer in terms of your expertise and who your audience might be, then build from there.
Here are a some tips on getting started, and examples of existing podcasts:
• iTunes instructions and tips
• Podcast.com
• Podcast Alley
• iTunes
So, if the Toronto International Film Festival (TIFF – Sept 5-15) inspires you, let loose your inner Steven Spielberg and start podcasting!
Posted by: Reni