Earlier this year, DNA was thrilled to bring a new client into the family and, while this is always a reason to celebrate, it was true this time more than ever. When we started working on a new brand identity system for CoreChair, we also learned all about the dangers of sitting disease.
Yes, you can get sick from sitting too much! In addition to obesity, sitting hour after hour can lead to diabetes, thrombosis, and even some cancers. In 2002, the World Health Organization listed inactivity as one of the 10 leading global causes of death and disability. So DNA invested in chairs for the whole team.
The day the chairs arrived was like Christmas. To be more environmentally friendly, the chairs are shipped unassembled, so Sandra Stewart, Director of Marketing, came to our office with CoreChair’s Chiropractor, Dr. Jonas Eyford, to help us set up the chairs and give us a demonstration as a “thank you” for a job well done.
We really love our new chairs and we’re also really proud of the work we did for CoreChair. Combining our skills and hard work to support a client with a product we really believe in is the best feeling in the world. We’re so proud we want to share them with you:

And, according to Sandra, the feeling is mutual! We asked her to share her thoughts on working with DNA and this is what she had to say: “CoreChair was in R&D for eight years and was ready to hit the North American market mid-2015. Step one was hire a strategic branding partner‎. We needed a firm that could develop a strong visual identity for the brand, produce a range of marketing tools, and provide sound strategic counsel. Solution: DNA. I’ve worked with DNA for more than a decade. They take the time to understand my business. They’re talented. They’re results-oriented. Bonus: They’re super nice and great to work with.”
Thanks, Sandra, the feeling is mutual! We love our chairs!
Posted by: Maria