If your marketing plan for 2015 doesn’t include online video then you’re missing a crucial element in promoting your business.
But don’t just take my word for it. Lots of experts are saying video is more important than ever (check out this piece by MarketingProfs.com, 2015 Will Be the Year of Video Marketing) and this item from Forbes.com, explaining why you need to use short-form video.
Why video and why now more than ever?
1. Video is showing up more and more in places other than YouTube, including Instagram (where all the cool kids play) and LinkedIn. Creating short-form video content that you can use across platforms is vital. Consumers are more comfortable than ever watching content (think Netflix) across all devices whenever and wherever they happen to be.
2. The first place consumers go when searching for information is the Internet and websites that offer video are ranked higher than pages that don’t. And since YouTube is the second-largest search engine in the world, make sure you’re posting videos there.
3. Videos are more likely to be shared on social networks. If you find an innovative or funny way to get your message across using video, you could hit the jackpot and have your video go viral, which could bump your search ranking through the stratosphere.
4. Videos have an impact. People remember more of what they see in a video and it creates a deeper emotional connection. Have a look at some of the video’s we’ve produced and you’ll see what we mean:
If you missed our Jones New York Networking Event, see what you missed here.
Our series of five videos for Baycrest aired at their fundraising gala and went on to win a Silver Stevie Award. Check them here.
Wouldn’t you love a little teaser video like this for your site?
Finally, why video now? Online video is more affordable than ever. Make sure you include a video plan in your content marketing strategy and we’ll do the rest!
Posted by: Maria