DYS is a Toronto-based charity dedicated to youth and their families struggling with complex mental health and developmental needs.

Our challenge: to help increase donations by increasing awareness about DYS’s amazing youth programs and services.

We believe that the better we understand a client’s challenge, the better we can achieve remarkable solutions. We took DYS’s challenge to heart, refreshing their brand and creating motivational solutions for their marketing materials, annual fundraisers, programs and annual reports. Through powerful mission-driven storytelling, we highlighted the youth that they served to better showcase how everything DYS does, they do for the kids.